FAQs for Digital Marketing
Choosing the right keywords for your content is half the battle when it comes to attracting organic traffic to your website. (The other half of the battle is creating killer content!) But don’t be daunted! We’ve divided the task into six easy-to-follow steps.
- Start with Keyword Research
- Think About Search Intent
- Plan Your Buyer’s Journey
- Analyze The Level of Competition
- Think About the Correct Content Format for Your Keyword
- Map Each Keyword to a Specific Page on Your Website
Google My Business posts are a great way to improve your overall SEO strategy. By posting to Google, it can help you generate more organic clicks, especially in your local area. Google posts even come with “Call to Action” (CTA) buttons which encourage users to take action on the post. Organic clicks on those CTA business will, in return, build your page’s rankings.
Off-page SEO refers to all the activities that happen away from your website to raise your site’s rankings. Off-page SEO tips include links, social media strategies, influencer marketing, etc. One example is if you write a great blog post and someone with high influence in your niche retweets a link to it, it helps to raise your site’s ranking.
Another term for Off-page SEO, this term refers to actions taken outside of your own website that impact your rankings within Search Engine Results Pages (SERPs). These actions include linking to or promoting your website, and effectively “vouching” for the quality of your content.
A backlink is simply a link from one website to another. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results (SEO).
Social media profiles – Facebook, Twitter, Instagram, etc. – all rank in search engines. While social shares may or may not affect a web page’s position in search listings, your social profiles definitely influence the content of your search results. In fact, social media profiles are often among the top results in search listings for brand names.
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